Why CMO is a Really Tough Job: You Have To Deploy It. And It Has To Work.

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A few thousand on adwords, or Reddit ads.  The smallest possible booth at just on event.  Some...

"How to Figure Out if a VP Marketing Candidate — Is The Right One For You" @davegerhardt + @jasonlk pic.twitter.

I don’t have a magical answer here other that to understand the CMO’s job is complicated and a slow race against the clock.  It’s why so many get fired around months 12-14.  When it becomes clear their spend didn’t deliver the results intended, or when their lack of spend did the same.

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Article Details

Author / Journalist: Jason Lemkin

Category: StartupsTechnology

Markets: United States

Topics: Industry Bets Work Things Year Days Small Spend Deploy Marketing

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-25 @ 14:10:26 (1 days ago)

News Timezone: GMT +8:00

News Source URL: saastr.com

Language: English

Article Length: 625 words

Reading Time: 4 minutes read

Sentences: 13 lines

Sentence Length: 49 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SaaStr

News ID: 28209030

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About SaaStr

Main Topics: StartupsTechnology

Official Website: saastr.com

Year Established: 2012

Headquarters: United States

News Last Updated: 15 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #98

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