New Report Finds Long Concession Lines at MLB Games Cause Fans to Miss Crucial Plays, Vendors to Lose Revenue

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New data from Mashgin shows that fans would spend more on concessions if lines were shorter, and that concession lines are the most disliked aspect of attending a gamePALO ALTO, Calif., April 08, 2025 (GLOBE NEWSWIRE) -- Mashgin, the AI-powered checkout company, today released data revealing the impact that concession lines at Major League Baseball (MLB) games have on the fan experience, leaving fans frustrated and vendor revenue on the table.

Concession Lines Resulting in Fan FOMOFood and drinks are essential aspects of the game-day experience — hot dogs, beers, peanuts, Cracker Jacks, sunflower seeds, and more are all staples found at every MLB stadium.67% of survey respondents said that enjoying food and beverage is one of their favorite parts of attending a game, second only to socializing with friends and family (78%).

"Implementing AI-powered technologies that can expedite food and beverage transactions will drive higher satisfaction for both fans and vendors.It’s truly a win-win.” The full report can be downloaded here: About Mashgin Mashgin is the world's fastest checkout system, powered by AI and computer vision.

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Article Details

Author / Journalist: Mashgin

Category: Technology

Markets: China

Topics: Checkout Wait Fans Line Food Experience Mashgin Time Concession Missing Game

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-08 @ 13:00:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Readers: 62 people read this story

Article Length: 707 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 31 words per sentence (average)

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News ID: 27727099

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