Chinese luxury carmaker Seres comes from behind to overtake BMW

Quick Summary:

Seres's Aito, through its popular M9 SUV, became the best-selling car brand in China last year in the 500,000 yuan and above category.

Aito has proven that wrong, and shown how Chinese consumers’ luxury tastes are shifting.

It’s launched EV ventures like Luxeed with Chery Automobile Co., and Stelato, with BAIC Motor Corp., which also target the high-end market.

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Article Details

Author / Journalist: Linda Lew, Bloomberg

Category: EconomyBusiness

Markets: United StatesChina

Topics: Bloomberg Electric vehicles Editor's Picks

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-19 @ 06:36:30 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 658 words

Reading Time: 4 minutes read

Sentences: 4 lines

Sentence Length: 165 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28804191

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