Apple’s Steve Jobs dealt with the 2008 financial crisis not by layoffs or slimming spending but by investing his way through the downturn—and it paid off

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Apple’s Steve Jobs dealt with the 2008 financial crisis not by layoffs or slimming spending but by investing his way through the downturn—and it paid off - Fortune

Quick Summary:

Just two years after the 2008 financial crisis, Apple released the iPad.

Apple’s stock had its best day since January 1998 yesterday off the news that President Donald Trump would pause his wide-sweeping tariff plans—which had caused the market to freefall.

By the time the 2008 recession rolled around, Apple was still selling millions of smartphones and computers.